Introduction
Free press releases are great and all, but they’re not as effective in bringing readers to your site or finding customers as paid media. And while there’s a lot of debate about how much it costs to send out a press release, the truth is that setting up an effective distribution strategy can be tricky.
So we’ve put together these quick tips on how much it costs to distribute your own press release using different services so that you can start seeing results right away!
What is a press release distribution service?
A press release distribution service is a service that will help you get your company’s name out there. It’s a great way to tell the world about something that has happened or will happen, such as an event or product launch.
This is an excerpt from my book PR 101: How to Write, Publish and Market Your Press Release for Success!
A press release is simply a brief summary of what happened in the news (or what was just announced), with links back to any additional information available online or elsewhere on the internet—but not necessarily both at once!
Press release pricing and distribution options
When it comes to pricing, there are two main factors that determine how much you’ll pay:
- The number of distribution channels you want to use. This includes social media, traditional media and e-mail distribution (among others). You can also select a combination of these channels or select specific ones if they’re important to your business or target audience.
- The length of time you want the release active. Some press releases will be active for only 24 hours while others may run indefinitely until their purpose has been fulfilled. If this is important to you then make sure not only how long but also how many keywords should be included in each release so that editors know what exactly it is about when looking at content from your company website/blog/social media pages etcetera..
PRWeb pricing
PRWeb is one of the most popular press release distribution services on the market. It’s free to sign up, but you’ll have to pay a fee if you want your releases published and shared on their website.
The price for each release varies based on how many links are included in it:
- 1 link: $75
- 2-5 links: $75-$95 (depending on whether there’s a limit or not)
PRNewswire Pricing
Press Release Pricing
There are several pricing options for press releases, but the most affordable option is PRNewswire. You can purchase individual releases or pay per month for a subscription that will allow you to send unlimited releases. The pricing depends on your needs and how many releases you want to distribute at once. For example:
- If someone wants to publish 5 different articles in their newsletter every week, they would likely choose this option because it costs only $99 per year (less than $10 per month).
- If someone wanted to publish 10 articles in their newsletter every month instead, they’d need more than one year of access at that rate—$199 would be required!
Marketwired Pricing
Marketwired pricing is based on the number of releases you publish. If you have an account with Marketwired, they’ll send out your press release for free when it’s published in their system.
If you don’t have an account with them, there are two ways to get started:
- Subscribe for $15/month – This gives your company access to their features and tools like SendTrackTM (for tracking email campaigns), Viral CampaignsTM (for sharing content across social media), and Data Search TM . You can also use this service if you’re working with other vendors in order to track their results back to yours!
- ) Pay $49/year – This gives your company access to all these features plus more than 100 others including Content Marketing ManagerTM , Social Media ManagerTM , Email Service Provider TM etc…
Business Wire Pricing
Business Wire is one of the oldest and most respected press release distribution services. It’s also one of the most expensive, with a premium service that offers a wide range of features. If you’re looking for a reliable source that can distribute your press releases globally and offer more than just basic distribution, Business Wire is one option to consider.
Business Wire has a global network of media outlets that allows it to reach all corners of the globe in an instant (and at no cost). The company also offers special deals on certain packages, including those with high-level access and custom templates designed specifically for your business or industry verticals (e.g., if you sell luxury cars).
PR Underground Pricing
Press Release Pricing
PR Underground is a great option for small businesses looking to get more exposure on social media and other online outlets. PR Underground offers a free plan, which allows you to post up to 10 press releases per month. The paid plans start at $49 per month and go up from there depending on how many releases you want to publish each month (and what type of media outlet).
PR Underground has four different tiers: Bronze, Silver, Gold & Platinum. Each tier comes with different benefits like higher audience reach or more powerful SEO results when publishing your press release(s). If you’re not sure which tier would work best for your business needs then check out our guide here: https://www.prutergroupblog/pr-underground-pricing/. We also offer volume discounts if needed so don’t hesitate in reaching out if need help finding the right plan!
EIN Newsdesk Pricing
EIN Newsdesk is the most affordable press release distribution service on the market. It has a free trial, which you can use to see if they’re right for your business. It also provides quotes and samples of how they work so that you can get an idea of how much it will cost before signing up.
If you decide to use their services, they offer consultation services as well as training materials in order to help ensure that your company gets the best results possible from their efforts—and there are no hidden fees!
Choosing the best press release distribution service depends on your specific needs.
The best press release distribution service depends on your specific needs. If you’re looking for a way to get your news out quickly and cheaply, PRWeb is an excellent option. It’s also one of the oldest services in this space, so it has plenty of resources available to help you with any questions or issues that come up along the way.
If your goal is to reach as many people as possible, PRNewswire might be right up your alley—it offers access to some of the largest audiences in journalism today. On top of that, Marketwired has been around since 2000 and provides plenty of expertise on how financial companies can use media relations effectively (and profitably).
Conclusion
The best way to find the right press release distribution service for your business is by doing a little research and asking your existing customers. They know how much you charge, and they may even be willing to share their experience with others. If you want more advice on how to choose a company that works for you, get in touch today! We’d love hearing from our readers as well.
Get in Touch!
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